Yokohama is a Japanese tyre maker founded in 1917, best known for a strong performance pedigree. Its ADVAN range carries real weight with driving enthusiasts and appears as original equipment on some performance cars, while ranges like BluEarth and Geolandar broaden it well beyond the sporty end.
Where it sits
Yokohama sits in the upper-mid to premium bracket. It is not the cheapest Japanese option, but it earns its place on dry grip and handling, especially through ADVAN. For a performance car the spend is easier to justify than for a runabout, the kind of judgement weighed under premium versus budget tyres.
What it is known for
- Performance: the ADVAN name is a genuine enthusiast favourite for dry grip and feel
- Motorsport: a long competition history that feeds the road ranges
- Breadth: efficient touring and capable SUV tyres alongside the performance hero
The ranges that matter
- ADVAN: performance and track-leaning road tyres, related to ultra-high-performance tyres
- BluEarth: efficiency and comfortable touring
- Geolandar: SUV, 4x4 and all-terrain
Where they are made
Yokohama manufactures in Japan and at plants in other countries, so a tyre's origin depends on the model and size. The sidewall identifies where a specific tyre was produced.
Who they suit
Drivers who value dry grip and handling, hot hatches, sports saloons and the like, get the most from the ADVAN range, while BluEarth and Geolandar suit efficiency-minded and SUV drivers. Matching the range to the car is the whole trick, helped by matching tyres to how you drive and the wider look at performance tyres.
From the reviews desk: say ADVAN to anyone who's into cars and you'll get a nod. Yokohama's performance stuff has a proper following and the dry grip is the real deal. The trick is fitting the right range, ADVAN on a hot hatch makes sense, but you'd put BluEarth on the family car, not pay performance money for tyres that'll just commute.
Sources and accuracy. This is a general brand profile at the time of writing; specific performance should be read from a current, dated independent test in your size. If anything here looks wrong, get in touch and we will check it and put it right.
Common questions
Are Yokohama tyres good?+
Yokohama is a well-regarded Japanese maker with a genuine performance pedigree, particularly its ADVAN range, which appears as original equipment on some performance cars. It sits in the upper-mid to premium bracket and is generally strong on dry grip and handling. Check a current independent test in your size, as performance varies by model.
What is Yokohama known for?+
Performance and motorsport. The ADVAN name carries a strong reputation for dry grip and handling, and Yokohama has a long competition history. Alongside that, its BluEarth range targets efficiency and comfort, and Geolandar covers SUV and off-road use, so the brand spans more than just performance.
What are Yokohama's main ranges?+
ADVAN for performance and track-leaning road use, BluEarth for efficient, comfortable touring, and Geolandar for SUVs and 4x4s including all-terrain patterns. The right one depends on the car and how it is driven, from a hot hatch to a family SUV.
Where are Yokohama tyres made?+
Yokohama is a Japanese company founded in 1917, with manufacturing in Japan and at plants in several other countries. A specific tyre's country of origin depends on the model and size, and the sidewall identifies where it was produced.